Transforming Guest Experience with AI Event Automation

AI-powered guest app that redefined event coordination—achieving 95%+ adoption and seamless, real-time updates for AkzoNobel.

Client

AkzoNobel

Date:

Dec 2014 - Oct 2022

Service:

AI-Powered Event & Travel Management Application

Rating:

★★★★★

Overview

AkzoNobel, a global leader in paints and coatings, regularly hosts high-stakes corporate events involving executives, clients, and partners across multiple geographies. But behind the scenes, its guest communication process was struggling to keep up. Itineraries were shared through scattered emails and static PDFs. Travel updates came late or got lost. For a brand known for its precision, the experience felt fragmented—placing unnecessary pressure on both guests and the internal event team.

To bring order to the chaos, AkzoNobel partnered with QuantumXL to design and deliver a unified, AI-powered mobile application. Built to manage guest journeys end to end, the platform consolidated travel schedules, live notifications, event agendas, and document delivery into one intelligent interface—tailored to each attendee. The result: seamless coordination, proactive updates, and a guest experience that finally reflected the brand’s global standard.

The Challenge:

Guest information was fragmented across emails, PDFs, and manual tracking

Last-minute travel changes were hard to coordinate and communicate

Event itineraries lacked a central, real-time point of access

Document delivery was inconsistent and difficult to manage securely

The internal team spent too much time troubleshooting basic logistics

The Solution:

Built personalised guest dashboards with secure, individual access

Integrated real-time travel information including flights, transfers, and hotel updates

Consolidated event itineraries, session details, and location data into one mobile view

Delivered documents such as passes and guides directly through the app

From Chaos to Clarity

Elevating Guest Journeys Through Intelligent Coordination

The mobile app delivered a step-change in how AkzoNobel coordinated its corporate events. What was once a fragmented, manual process became seamless, centralised, and fully responsive to real-world demands—improving guest satisfaction while reducing the load on internal teams.

By embedding AI into the heart of the system, QuantumXL enabled real-time updates, personalised communication, and predictive disruption handling. Guests received only what they needed, when they needed it—with zero noise and minimal effort.

How AI Enhanced the System

Automated travel coordination handled flight changes and schedule updates in real time

Push notifications were tailored to each guest’s unique itinerary

Smart logic determined which documents were relevant to each attendee

Predictive features anticipated disruptions and suggested next-best options

The Results

Automated detection and counting of studs across multiple MRI machine models

Significantly reduced inspection time and human error in the field

Scalable workflow integrated into Siemens Healthineers’ servicing process

Foundation for further AI-led automation in equipment validation

Client’s Review

AI-Powered Event & Travel Management

They really listened to the brief and delivered above and beyond. The solution they created was a beautiful, easy to use app, which demonstrated their professionalism and quick understanding of our needs. They felt like an extended part of the internal team with their friendliness, coupled with their quick and thorough communication process.

Tina Waller

Events Manager

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AkzoNobel — The AI Event Automation